Our faculty members live and breathe scaling. Check out their track record.
Robert has a MsC in Chemistry from Leiden University, a PhD in Chemistry and Physics from Paris-Sud university, and an MBA from INSEAD.
At ScaleUpNation his focus is on “Storytelling for Impact” - coaching teams on how to tell their story in a way that makes a difference.
Rod holds a Bachelor’s degree in English Literature from Boston University and a Master’s degree in Cultural Analysis from the University of Amsterdam.
Since 2010 she has practiced at Axon Lawyers, a niche firm that serves clients in the fields of food, pharma, medical devices and e-health. She is responsible for assisting companies in the generation, protection and exploitation of IP. Previously, she practiced in different law firms, both Dutch and international, and was Senior Legal Counsel at the Leiden University Medical Centre.
In the ScaleUpFood program Karin shares her expertise in IP law, sharing with participants what it takes to negotiate license deals or R&D cooperations, regulatory advice on product qualification and market access, and GDPR queries. Her area of expertise is functional foods, feed and pharmaceuticals.
His specialty is helping leaders communicate with connection, vision and startling authenticity, which are the skills he brings to the ScaleUpFood program.
Food & Agri
After Doppio, he worked freelance as a consultant, being involved in a variety of strategic and management assignments, before starting at StartLife as a start-up coach and joining Foodvalley as entrepreneurship lead. Jonathan is responsible for the development and implementation of strategy for a world-class entrepreneurial ecosystem in which the most promising ventures can innovate and accelerate to impact the transition to a sustainable global food system.
Jonathan has a proven track record of building a significant market presence in a competitive consumer market. In his opinion, a strong brand identity, hospitality, encouraging personal growth and working for a greater good are drivers for business growth and expansion. His areas of expertise can be found in franchising, branding, business development, leadership, entrepreneurship and marketing.
Next to Startlife, Jan is co-founder and director of F&A Next, a conference that engages start-ups and scale-ups with investors and corporate innovations, and thus promotes businesses for impact. F&A Next is a strategically motivated and powerful joint venture of Startlife, Rabobank, Wageningen University and Anterra Capital, each bringing in unique and complementary networks and perspectives.
Jan’s specialities are in innovation management, technology transfers, and start-ups.
Leendert boasts an impressive career at Unilever: over the course of 30 years, he took on the roles of Project Leader, Head of Product Development, and Director R&D, ultimately joining the global leadership team as Vice President of R&D. After that he joined the supervisory and advisory board of different food & agri institutions - Dechema, Institute of Sustainable Process Technology, Barry Callebaut group, and others. In 2016 he started his own practice, offering R&D and business strategy advice to public and private organizations in the fields of Foods Science and Technology, with a focus on Edible Oils & Fats.
In ScaleUpFood, he works with scale-up teams to translate their business vision into a challenging technology strategy, and then to create an effective delivery plan in the short and long term.
Next to his position at Foodvalley, Jeroen is the founder and spokesman at the Green Protein Alliance: a worldwide unique, fast growing alliance accelerating the consumption of plant protein. Their ambition is a more healthy and sustainable 50/50 intake of animal and plant protein, that wants to inspire consumers to make a difference. He is also a consultant at Food for Impact. In short, everything Jeroen does is to inspire consumers and businesses to make a difference in the food industry and make our diet a bit more sustainable in a social, environmental, and commercial way.
Jeroen has over 20 years of experience in the area of food research and entrepreneurship.
Before joining Startlife, Loet gained his experience as an entrepreneur setting up Vicancy: an innovative marketing company that specializes in recruitment, where he was the creative director. Now his mission is to foster entrepreneurship in the food and agtech sector, to support entrepreneurs and their teams as they develop their innovative business ideas into global enterprises with a lasting impact.
Loet has a BA in Tropical Agriculture, writing his thesis on the extent to which bilateral development banks apply Genetically Modified Organisms policies and/or criteria in their investment criteria. He spent six months on an internship at a sustainable food technology start-up in Silicon Valley, on an entrepreneurship scholarship from Harvard, Standard and MIT.
Sales & Marketing
At ScaleUpNation he helps teams develop a winning sales strategy. His expertise is in commercial excellence, value proposition design, coaching and change management in commercial organisations, and persuasive communication strategies.
Team & Operations
Anne Mieke is a trained designer and experienced board member. She has worked in different disciplines and countries, and in 2016 she co-founded her own business innovation consulting firm - Caracta. She and her co-founder help companies design their future direction, brand positioning and transformation journeys (clients include AkzoNobel, Red Cross, Corbion, KLM, Atlassian, The Hague University). She also serves as chair of the supervisory board at BYBORRE, an innovative textile innovation studio, alongside several other advisory and supervisory board positions.
In ScaleUpNation she is responsible for building creative leadership and the essential competencies for driving scale. Her focus is on companies working in the field of food, agriculture and circular economy.
At ScaleUpFood his role is to guide participants through the program’s business case module, a practical simulation of different scaling challenges.
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