Take your beachhead seriously
by Anna Fenko, Liselore Havermans, Ji-ye Oh,
Afroditi Terzi, Jorgen Sandig and Menno van Dijk
The 3 steps towards creating a beachhead
Creating a beachhead is no easy feat, but it is crucial in order to scale. Many scale-ups know this, but very few really do it.
In its latest study, ScaleUpLab looks at how scale-ups can conquer their market by establishing a beachhead.
“The risk is playing it too safe. If you win, efficiency isn’t important; if you lose, efficiency is irrelevant.