As the research arm of ScaleUpNation, ScaleUpLab exists to support impact scale-ups in their journey to scale.

We believe that scaling is a “dark art” that needs to be understood. There is a large popular stream of literature written by successful scale-up entrepreneurs and investors, revealing the secret of their success – but this is not necessarily relevant to other businesses nor has it been scientifically tested. Moreover, there is little research in academia that takes a comprehensive, and operational view of scaling. ScaleUpLab exists to change that.

ScaleUpLab collects data, insights and tools on scale-up success factors and scale-up leadership.

Demand and Data Driven Research

In the Lab, we research the ‘Art of Scaling’ and translate our learnings into new knowledge and tools that support impact scale-ups.

Supported by research institutions, ScaleUpLab works in close collaboration with the scale-up ventures and entrepreneurs from our community to better understand the challenges that lie at the core of their scaling journey. Guided by this demand driven approach, we translate our findings into data driven tooling, imbedded intelligence and research.

We conduct research projects always in close cooperation with Scale-ups and with support from research institutes.

Research Approach

By feeding our knowledge back into the practice, the Lab supports ScaleUpNation’s core activities while generating actionable insights to scale-up leadership teams.



Increasing the growth potential of impact oriented scale-ups.


ScaleUp Priorities is a recently born research project supported by Goldschmeding Foundation. Our main goal in this project is to provide impact-oriented scale-ups with original insights, advanced knowledge and practical support in order to increase their growth potential, and, therefore, expand their impact range. We aim to achieve that by providing scale-ups with data driven guidance to identify their own most urgent and important focus areas, applying advanced analytics and using self-assessment and benchmarking tools.

Improve informed decision making in the transition to CEO


Lead+Evolve aims to help scale-up leadership transition from ‘the founder’ of a small team to the CEO of a company. Scale-ups are in transit. To cope with the rapid changing needs of such organization, a founder must learn to carefully manage different areas of the organisation simultaneously. At ScaleUpLab we refer to this as ambidexterity.

By applying Social Network Analysis on a wide range of meta-data from internal communication sources Lead+Evolve aims to develop an understanding of ambidextrous behavior in the organization to help founders identify their most important focus areas.

The Team

Our international team is designed to achieve our purpose to help innovative ventures to scale. Our structure helps us to foster deep collaboration, sustain a spirit of entrepreneurship in all our activities, and to ensure the research we conduct is relevant to practitioners.

Our team is growing fast and we are always on the lookout for researchers and collaborators. If you would like to get in touch about opportunities with The Lab, please reach out to us:

Daan Bak
Project Manager

Valeria Mecozzi
Story Engineer

Nick Ouvenis

Jörgen Sandig
Lab Director

Afroditi Terzi
Research Lead

Ceferino Villalba

Research Partners

Goldschmeding Foundation
Utrecht University School of Economics,
Ministry of Economic Affairs