The global go-to-hub to scale your

innovative Food & Agri venture

ScaleUpFood, serious scaling

November 24, 25 & 26 | Wageningen, NL

At ScaleUpFood we empower innovative food & agriculture leadership teams to scale their impact. Through multi-disciplinarian support, we will help you make the transition to full-scale professional, every step of the way. You will:

  • Take a courageous look at your scaling journey through the ScaleUpScan
  • Experience candid interactions with our scaling experts, who will “shoot” at your strategy until it’s watertight
  • Walk out with a brave and realistic scaling plan for 2022, with concrete actions and ready to execute as one team

Are you ready for some serious scaling?

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We work with teams who are

serious about scaling their impact

The Program

When? 24, 25, 26 November 2021
Where? Live full-day sessions at Foodvalley, Wageningen
How much? € 15,000 (€8,000 after Foodvalley subsidy)

Define what Serious Scaling entails for your venture. What is driving you and your team? What does scaling success mean to you?

The Scaling Journey & Scale-up DNA

Frame your reality on the ‘Art of Scaling’ perspective

Your Mission

Experiment with different styles for telling your story

Leverage your competitive edge

Take a fresh look at your relationship with customers; How do you take your place in their crowded agendas?

Kick-start your scaling canvas

Compare and discuss your scaling priorities to your peers to better understand your urgent challenges and needs. Take these insights to get to a first draft of your scaling canvas.

Introduction to the case

During the program, we will work on a realistic scale-up case to support the learning journey. On Day 1, we will introduce you to the story,

scaling expert

Menno van Dijk

ScaleUpNation Founder

Menno van Dijk was a senior partner at McKinsey for over 20 years. He specialized in innovation and growth, working with companies in Europe, South Africa, Australia, and everywhere in between. He created McKinsey’s first software business in a JV with Nielsen. After returning to Amsterdam, Menno co-founded THNK, the School of Creative Leadership. After some years, he was ready for the next big thing: ScaleUpNation. His company came alive with two assumptions in his mind: “Large societal challenges in the world are also large entrepreneurial opportunities. And only the companies that scale can move the needle in terms of impact, value creation and employment”.

Menno’s expertise is in leadership, business strategy and growth. He has deep knowledge of what makes a start-up scale or stall, and can provide you clarity – on your vision, your strategy and your priorities.

Rod Ben Zeev

Rod Ben Zeev

Storyteller

Rod’s career started off with playwriting and screenwriting, having passed through stand-up comedy, storytelling, and improvisational theatre. His main metric of success? LPM - laughs per minute. He uses those soft skills for training behavior change through role plays, writing for film and television, and teaching Design Thinking and Leadership at THNK, the School for Creative Leadership.

At ScaleUpNation his focus is on “Storytelling for Impact” - coaching teams on how to tell their story in a way that makes a difference.

Rod holds a Bachelor’s degree in English Literature from Boston University and a Master’s degree in Cultural Analysis from the University of Amsterdam.

Peter de Boer, Proposition Designer

Peter de Boer

Branding & Positioning

Peter de Boer has worked with numerous brands throughout his career, and has a wide experience in finding creative and unconventional ways to bring them to life. Peter achieves that by “inviting, stimulating and helping brands to break the rules and reshape them in a beautiful and irresistible way”.

He has over 20 years of experience in a wide range of roles and industries. In the last 5 years alone he has become a branding associate at EY VODW, started his own practice (irresistible branding), wrote a column at the Marketing Tribune, joined Viisi as the creative director, and founded his own brewery (Willsark).

At ScaleUpNation, he helps teams create a branding strategy that will make them stand out.

Peter holds a Master’s degree in History of Art (Leiden University, 1985), and is a Doctor of Philosophy (Delft University of Technology, 1988).

Jan Paul Grollé

Business Case Facilitator

Jan Paul’s career has been focused on digital transformation for over 20 years, in roles that ranged from journalist, to intrapreneur, to senior global executive. His experience in the scientific publishing industry revealed to him the limitations in traditional governance practices, but also the opportunities to improve. So he went on to become an independent coach on innovation and leadership. In 2015 he joined Rockstart as Program Director of “Renew the Book”, an international startup accelerator. He also joined THNK, the School for Creative Leadership, as an enterprise coach, guiding participants on their individual innovation projects.

At ScaleUpFood his role is to guide participants through the program’s business case module, a practical simulation of different scaling challenges.

Define the key elements of your scaling strategy – What is your vision? Which strategic bets are you placing? What types of events will make you change your strategy? 

Set your commercial agenda

Define or review your go-to market strategy using the insights from the competitive edge workshop.

Set your three horizons

Planning for the future with feet on the ground

Financial strategy and scenario planning

How do you place your bets and manage risks to optimize you scaling chances? Planning for the future with feet on the ground.

Rethink your scaling potential: Reframing

Experiment with a new concept in a safe environment

The case: part 2

Learn from the opportunities and challenges of the scale-up CEO in your case study – what advice would you give them?

Rene Jongen

Rene Jongen

Strategic Sales

Rene Jongen has a background in business strategy and marketing, having managed business units in different tech companies. He then rose up to partner at Boer & Coon, a management consulting firm, where he helped companies streamline their marketing & sales strategies for nearly 10 years. In 2014 he founded RevelX, a strategy consulting firm that supports organizations with the design and execution of growth, innovation and go-to-market strategies. Along with his co-founders, he helps clients sail the waves of digital transformation through strategic innovation.

At ScaleUpNation he helps teams develop a winning sales strategy. His expertise is in commercial excellence, value proposition design, coaching and change management in commercial organisations, and persuasive communication strategies.

Thomas van den Boezem

Investment in F&A

Thomas has a long track record in food innovation.

He holds not one, but two degrees from Wageningen University, one of the leading food&agri universities in the world: a bachelor’s degree in Health & Society, and a master’s degree in Management, Economics & Consumer studies. After graduation, Thomas co-founded BoxBites, an healthy snack company which grew to €80K revenue in one year. The company was acquired 2 years later. He then joined InnoLeaps as a consultant, working on projects with Ahold, Rabobank, AB InBev, Unilever, and others. He was also a program manager and venture developer at Startife, where he worked with several food & agri ventures on customer development, business modeling and pitch training.

In 2018 he joined Innovation Industries as an investment analyst, focusing on hightech and agri-foodtech early-stage and growth companies. Since 2020 he has been the Business Creation & Investment Manager at EIT Food, a EU-funded consortium of industry & academic partners in the food industry.

Thomas' primary goal is to help Food & Agri and life sciences ventures grow. At ScaleUpFood he will do that by offering participants advice on their investment strategy.

Robert Wolfe

Leadership Coach

Robert has a long track record of facilitating modules on leadership and personal development - he is one of the founding members of THNK, the School for Creative Leadership, he’s in the faculty of the Amani Institute, and has moderated courses on design thinking and innovation in several renowned universities (Wharton, Columbia, Stanford). In 2002 he founded his own company, where he designs learning journeys for senior management, focusing on strategic thinking, self awareness and next level communication skills. Robert is also the author of 4 young adult novels.

His specialty is helping leaders communicate with connection, vision and startling authenticity, which are the skills he brings to the ScaleUpFood program.

What are the implications of your revised scaling priorities for your team and stakeholders? What will it take from you as a leader to achieve the new goals? Let’s take stock and take action to create traction on the journey to your new future.

Governance and Investors

Get a better insight into how board members and investors look at a scaling venture. How can you orchestrate the right discussions with them?

Create your dream team

What does the ideal scale-up team look like? What can you do as a management team to improve your scale-up leadership?

Implement a business beat

Get your team moving on your new priorities using OKRs

Finalize your scaling agenda

You have worked on your venture by using the scaling canvas and set the priorities to reach your goals. Now identify what you need from each other and ScaleUpNation to execute on your scaling potential. Set the management, strategy and leadership development agenda to get going on execution. What is the first thing you are going to do on Monday morning?

The case: part 3

How do you set your ‘case’ scale-up CEO up for long-term success?

francesca nardocci

Francesca Nardocci

Operations Experts

Francesca has over 20 years of experience in operations leadership roles in corporates and scale-ups, including Cisco, WeGrow, Codaisseur, Charlie Cares, and Guidion. As an organizational coach, she helps scaling teams develop and implement a strategic plan to streamline their operations.

In order to scale, teams need to work together to a particular business beat when they want to scale a company. At the ScaleUpFood program, she will help you define that beat and achieve sustainable growth, using OKRs (Objectives and Key Results) and Lean principles.

Francesca’s mantra is “Ideas are easy, execution is everything. And discipline will set you free.”

Anne Mieke Eggenkamp

Anne Mieke Eggenkamp

Creative Leadership Coach

Anne Mieke believes that “re-inventing today’s world requires new ways of thinking and doing”. Her mission is to help entrepreneurial leaders design new possible futures and apply creative intelligence to transform their business.

Anne Mieke is a trained designer and experienced board member. She has worked in different disciplines and countries, and in 2016 she co-founded her own business innovation consulting firm - Caracta. She and her co-founder help companies design their future direction, brand positioning and transformation journeys (clients include AkzoNobel, Red Cross, Corbion, KLM, Atlassian, The Hague University). She also serves as chair of the supervisory board at BYBORRE, an innovative textile innovation studio, alongside several other advisory and supervisory board positions.

In ScaleUpNation she is responsible for building creative leadership and the essential competencies for driving scale. Her focus is on companies working in the field of food, agriculture and circular economy.

Anieke Wierenga

ScaleUpNation CEO

Anieke holds 20+ years of hands-on experience in innovation and strategy departments across different food & agriculture corporates. She was Innovation Project Leader at Unilever for 10 years, before joining Corbion as Sr. Director Innovation of Food. In 2019 she joined the ScaleUpNation team as director of the ScaleUpFood program. During that time Anieke worked directly with dozens of scaling food&agri ventures in the Netherlands and abroad, witnessing first hand what the best practices for scaling an innovative venture are in the F&A industry. In 2021 she stepped up to the role of CEO at ScaleUpNation.

Anieke is passionate about helping companies articulate and accelerate strategic business development and innovation initiatives. She always says there’s 2 sides to innovation: the one you can see - prototypes, project plans, business cases - and the invisible side. Everything that is related to passion, human interactions and learning. Anieke believes that those aspects are the true enablers for innovation, and in her interventions she strives to bring those aspects out with change management techniques, combined with innovation management tools.

Anieke holds a PhD in Chemistry (Utrecht, 1997), a Master’s degree in Advanced Change Methodologies (SIOO, 2011) and an education in Corporate Governance (ESAA 2020).

Jan Paul Grollé

Business Case Facilitator

Jan Paul’s career has been focused on digital transformation for over 20 years, in roles that ranged from journalist, to intrapreneur, to senior global executive. His experience in the scientific publishing industry revealed to him the limitations in traditional governance practices, but also the opportunities to improve. So he went on to become an independent coach on innovation and leadership. In 2015 he joined Rockstart as Program Director of “Renew the Book”, an international startup accelerator. He also joined THNK, the School for Creative Leadership, as an enterprise coach, guiding participants on their individual innovation projects.

At ScaleUpFood his role is to guide participants through the program’s business case module, a practical simulation of different scaling challenges.

There are even more experts available to give you the boost you need. Meet the entire faculty

Alumni stories

The Kingfish Company

Alumni stories

The Protein Brewery

Alumni stories

Orbisk

Alumni stories

Farmforte

Let’s start scaling. Together.