ScaleUpFood,

serious scaling

ScaleUpFood

The global go-to-hub to scale your

innovative Food & Agri venture

At ScaleUpFood we empower innovative F&A leadership teams to scale their impact. Through multi-disciplinarian support, ScaleUpFood will help you make the transition to full-scale professional, every step of the way. You will:

  • Get alignment within your leadership team on your scaling priorities
  • Reflect on your limiting beliefs and unlock your value and impact
  • Plan the key elements of your scaling journey with the ScaleUp Canvas

How it works

1

Identify your scaling priorities

A deep discussion on the status of the company, framed on the Art of Scaling methodology. Based on data from a self-assessment survey, competitor intelligence analysis, and a leadership survey, our experts will help you assess your scaling needs.
2

Interactive live classroom sessions

Day 1- Mission: define what serious scaling entails for your venture
Day 2 - Scale-up Strategy: revisit your strategic choices and vision
Day 3 - Go-to-Market: create the impact that you envision
Day 4 - Team: management team, boardroom dynamics and more
3

Continued support

We're in it for the long run. After the ScaleUpFood program we offer a range of targeted modules to support your transformation from start-up to scale-up.
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We work with teams who are

serious about scaling their impact

Alumni stories

The Kingfish Company

Alumni stories

The Protein Brewery

Alumni stories

Orbisk

Alumni stories

Farmforte

The Program

When? Nov 11, 18, 25, Dec 2 2021
Where? Live full-day sessions at Foodvalley, Wageningen
How much? €7,500 for the entire leadership team

Articulate your mission in a compelling way

Facilitated by:

Define what Serious Scaling entails for your venture. What is driving you and your team? What does scaling success mean to you?

The Scaling Journey & Scale-up DNA

Frame your reality on the ‘Art of Scaling’ perspective

Your Mission

Experiment with different styles for telling your story

Leadership Self-assessment

Understand the essence of leadership skills required for the scale-up phase. Assessment: what do you already have and what do you still need to learn?

Introduction to the case

During the program, we will work on a realistic scale-up case to support the learning journey. On Day 1, we will introduce you to the story,

Anieke Wierenga

ScaleUpNation CEO

Anieke holds 20+ years of hands-on experience in innovation and strategy departments across different food & agriculture corporates. She was Innovation Project Leader at Unilever for 10 years, before joining Corbion as Sr. Director Innovation of Food. In 2019 she joined the ScaleUpNation team as director of the ScaleUpFood program. During that time Anieke worked directly with dozens of scaling food&agri ventures in the Netherlands and abroad, witnessing first hand what the best practices for scaling an innovative venture are in the F&A industry. In 2021 she stepped up to the role of CEO at ScaleUpNation.

Anieke is passionate about helping companies articulate and accelerate strategic business development and innovation initiatives. She always says there’s 2 sides to innovation: the one you can see - prototypes, project plans, business cases - and the invisible side. Everything that is related to passion, human interactions and learning. Anieke believes that those aspects are the true enablers for innovation, and in her interventions she strives to bring those aspects out with change management techniques, combined with innovation management tools.

Anieke holds a PhD in Chemistry (Utrecht, 1997), a Master’s degree in Advanced Change Methodologies (SIOO, 2011) and an education in Corporate Governance (ESAA 2020).

Rod Ben Zeev

Rod Ben Zeev

Storyteller

Rod’s career started off with playwriting and screenwriting, having passed through stand-up comedy, storytelling, and improvisational theatre. His main metric of success? LPM - laughs per minute. He uses those soft skills for training behavior change through role plays, writing for film and television, and teaching Design Thinking and Leadership at THNK, the School for Creative Leadership.

At ScaleUpNation his focus is on “Storytelling for Impact” - coaching teams on how to tell their story in a way that makes a difference.

Rod holds a Bachelor’s degree in English Literature from Boston University and a Master’s degree in Cultural Analysis from the University of Amsterdam.

scaling expert

Menno van Dijk

ScaleUpNation Founder

Menno van Dijk was a senior partner at McKinsey for over 20 years. He specialized in innovation and growth, working with companies in Europe, South Africa, Australia, and everywhere in between. He created McKinsey’s first software business in a JV with Nielsen. After returning to Amsterdam, Menno co-founded THNK, the School of Creative Leadership. After some years, he was ready for the next big thing: ScaleUpNation. His company came alive with two assumptions in his mind: “Large societal challenges in the world are also large entrepreneurial opportunities. And only the companies that scale can move the needle in terms of impact, value creation and employment”.

Menno’s expertise is in leadership, business strategy and growth. He has deep knowledge of what makes a start-up scale or stall, and can provide you clarity – on your vision, your strategy and your priorities.

Jan Paul Grollé

Business Case Facilitator

Jan Paul’s career has been focused on digital transformation for over 20 years, in roles that ranged from journalist, to intrapreneur, to senior global executive. His experience in the scientific publishing industry revealed to him the limitations in traditional governance practices, but also the opportunities to improve. So he went on to become an independent coach on innovation and leadership. In 2015 he joined Rockstart as Program Director of “Renew the Book”, an international startup accelerator. He also joined THNK, the School for Creative Leadership, as an enterprise coach, guiding participants on their individual innovation projects.

At ScaleUpFood his role is to guide participants through the program’s business case module, a practical simulation of different scaling challenges.

Re-define your strategy with an eye on the future

Facilitated by:

Define the key elements of your scaling strategy – What is your vision? Which strategic bets are you placing? What types of events will make you change your strategy? 

Envision a Great Business

Become aware of what it means to develop a vision for your company

Reframing

Experiment with a new concept in a safe environment

Three Horizons and Financial Strategy

How do you place your bets and manage risks to optimize you scaling chances? Planning for the future with feet on the ground.

Case Work

Learn from the opportunities and challenges of the scale-up CEO in your case study – what advice would you give them?

scaling expert

Menno van Dijk

ScaleUpNation Founder

Menno van Dijk was a senior partner at McKinsey for over 20 years. He specialized in innovation and growth, working with companies in Europe, South Africa, Australia, and everywhere in between. He created McKinsey’s first software business in a JV with Nielsen. After returning to Amsterdam, Menno co-founded THNK, the School of Creative Leadership. After some years, he was ready for the next big thing: ScaleUpNation. His company came alive with two assumptions in his mind: “Large societal challenges in the world are also large entrepreneurial opportunities. And only the companies that scale can move the needle in terms of impact, value creation and employment”.

Menno’s expertise is in leadership, business strategy and growth. He has deep knowledge of what makes a start-up scale or stall, and can provide you clarity – on your vision, your strategy and your priorities.

Jan Paul Grollé

Business Case Facilitator

Jan Paul’s career has been focused on digital transformation for over 20 years, in roles that ranged from journalist, to intrapreneur, to senior global executive. His experience in the scientific publishing industry revealed to him the limitations in traditional governance practices, but also the opportunities to improve. So he went on to become an independent coach on innovation and leadership. In 2015 he joined Rockstart as Program Director of “Renew the Book”, an international startup accelerator. He also joined THNK, the School for Creative Leadership, as an enterprise coach, guiding participants on their individual innovation projects.

At ScaleUpFood his role is to guide participants through the program’s business case module, a practical simulation of different scaling challenges.

Anieke Wierenga

ScaleUpNation CEO

Anieke holds 20+ years of hands-on experience in innovation and strategy departments across different food & agriculture corporates. She was Innovation Project Leader at Unilever for 10 years, before joining Corbion as Sr. Director Innovation of Food. In 2019 she joined the ScaleUpNation team as director of the ScaleUpFood program. During that time Anieke worked directly with dozens of scaling food&agri ventures in the Netherlands and abroad, witnessing first hand what the best practices for scaling an innovative venture are in the F&A industry. In 2021 she stepped up to the role of CEO at ScaleUpNation.

Anieke is passionate about helping companies articulate and accelerate strategic business development and innovation initiatives. She always says there’s 2 sides to innovation: the one you can see - prototypes, project plans, business cases - and the invisible side. Everything that is related to passion, human interactions and learning. Anieke believes that those aspects are the true enablers for innovation, and in her interventions she strives to bring those aspects out with change management techniques, combined with innovation management tools.

Anieke holds a PhD in Chemistry (Utrecht, 1997), a Master’s degree in Advanced Change Methodologies (SIOO, 2011) and an education in Corporate Governance (ESAA 2020).

Robert Wolfe

Leadership Coach

Robert has a long track record of facilitating modules on leadership and personal development - he is one of the founding members of THNK, the School for Creative Leadership, he’s in the faculty of the Amani Institute, and has moderated courses on design thinking and innovation in several renowned universities (Wharton, Columbia, Stanford). In 2002 he founded his own company, where he designs learning journeys for senior management, focusing on strategic thinking, self awareness and next level communication skills. Robert is also the author of 4 young adult novels.

His specialty is helping leaders communicate with connection, vision and startling authenticity, which are the skills he brings to the ScaleUpFood program.

How are you going to deliver your strategy?

Facilitated by:

Your relationship with customers and market partners is crucial to deliver your strategy and achieve your goals. Should you go direct, through partners, or license your technology? What is the best way to make your vision real? And from their point of view: What do you deliver to them physically and emotionally) that makes your offer something they cannot live without?

Branding and Positioning

Take a fresh look at your relationship with customers. How do you take your place in their crowded agendas?

Sales Strategy

Define or review your go-to market strategy using the insights from the branding workshop: Value proposition, Customer Journey and Pipelines

Partnership Strategy

Customers or partners? How can you work together with existing (large) companies to scale your impact without losing sight of your dreams?

Case Work

The next episode in the Scale-Up Saga – what would your advice to the scale-up CEO be?

Peter de Boer, Proposition Designer

Peter de Boer

Branding & Positioning

Peter de Boer has worked with numerous brands throughout his career, and has a wide experience in finding creative and unconventional ways to bring them to life. Peter achieves that by “inviting, stimulating and helping brands to break the rules and reshape them in a beautiful and irresistible way”.

He has over 20 years of experience in a wide range of roles and industries. In the last 5 years alone he has become a branding associate at EY VODW, started his own practice (irresistible branding), wrote a column at the Marketing Tribune, joined Viisi as the creative director, and founded his own brewery (Willsark).

At ScaleUpNation, he helps teams create a branding strategy that will make them stand out.

Peter holds a Master’s degree in History of Art (Leiden University, 1985), and is a Doctor of Philosophy (Delft University of Technology, 1988).

Karin Verzijden

Karin Verzijden

IP & Licensing Expert

Karin is an intellectual property lawyer and licensing expert. She’s active in the life sciences sector, with a focus on food.

Since 2010 she has practiced at Axon Lawyers, a niche firm that serves clients in the fields of food, pharma, medical devices and e-health. She is responsible for assisting companies in the generation, protection and exploitation of IP. Previously, she practiced in different law firms, both Dutch and international, and was Senior Legal Counsel at the Leiden University Medical Centre.

In the ScaleUpFood program Karin shares her expertise in IP law, sharing with participants what it takes to negotiate license deals or R&D cooperations, regulatory advice on product qualification and market access, and GDPR queries. Her area of expertise is functional foods, feed and pharmaceuticals.

Rene Jongen

Rene Jongen

Strategic Sales

Rene Jongen has a background in business strategy and marketing, having managed business units in different tech companies. He then rose up to partner at Boer & Coon, a management consulting firm, where he helped companies streamline their marketing & sales strategies for nearly 10 years. In 2014 he founded RevelX, a strategy consulting firm that supports organizations with the design and execution of growth, innovation and go-to-market strategies. Along with his co-founders, he helps clients sail the waves of digital transformation through strategic innovation.

At ScaleUpNation he helps teams develop a winning sales strategy. His expertise is in commercial excellence, value proposition design, coaching and change management in commercial organisations, and persuasive communication strategies.

Leendert Wesdorp

Leendert Wesdorp

F&A Industry Expert

Leendert is a creative and inventive scientist with deep experience in food and technology. In his own words, his motivation is to “improve people's well-being and leave a healthy planet to the next generation”.

Leendert boasts an impressive career at Unilever: over the course of 30 years, he took on the roles of Project Leader, Head of Product Development, and Director R&D, ultimately joining the global leadership team as Vice President of R&D. After that he joined the supervisory and advisory board of different food & agri institutions - Dechema, Institute of Sustainable Process Technology, Barry Callebaut group, and others. In 2016 he started his own practice, offering R&D and business strategy advice to public and private organizations in the fields of Foods Science and Technology, with a focus on Edible Oils & Fats.

In ScaleUpFood, he works with scale-up teams to translate their business vision into a challenging technology strategy, and then to create an effective delivery plan in the short and long term.

Move your new strategy into action

Facilitated by:

What are the implications of your revised scaling priorities for your team and stakeholders? What will it take from you as a leader to achieve the new goals? This session will help you take stock and take action to create traction on the journey to your new future.

Governance and Investors

Get a better insight into how board members and investors look at a scaling venture. How can you orchestrate the right discussions with them?

Dream Team Dynamics

What does the ideal scale-up team look like? What can you do as a management team to improve your scale-up leadership?

Business Beat

Get your team moving on your new priorities using OKRs

Galvanize

Practice your improved storyline to invite your extended team to serious scaling!

Case Work

How do you set your ‘case’ scale-up CEO up for long-term success?

francesca nardocci

Francesca Nardocci

Operations Experts

Francesca has over 20 years of experience in operations leadership roles in corporates and scale-ups, including Cisco, WeGrow, Codaisseur, Charlie Cares, and Guidion. As an organizational coach, she helps scaling teams develop and implement a strategic plan to streamline their operations.

In order to scale, teams need to work together to a particular business beat when they want to scale a company. At the ScaleUpFood program, she will help you define that beat and achieve sustainable growth, using OKRs (Objectives and Key Results) and Lean principles.

Francesca’s mantra is “Ideas are easy, execution is everything. And discipline will set you free.”

Anne Mieke Eggenkamp

Anne Mieke Eggenkamp

Creative Leadership Coach

Anne Mieke believes that “re-inventing today’s world requires new ways of thinking and doing”. Her mission is to help entrepreneurial leaders design new possible futures and apply creative intelligence to transform their business.

Anne Mieke is a trained designer and experienced board member. She has worked in different disciplines and countries, and in 2016 she co-founded her own business innovation consulting firm - Caracta. She and her co-founder help companies design their future direction, brand positioning and transformation journeys (clients include AkzoNobel, Red Cross, Corbion, KLM, Atlassian, The Hague University). She also serves as chair of the supervisory board at BYBORRE, an innovative textile innovation studio, alongside several other advisory and supervisory board positions.

In ScaleUpNation she is responsible for building creative leadership and the essential competencies for driving scale. Her focus is on companies working in the field of food, agriculture and circular economy.

Thomas van den Boezem

Investment in F&A

Thomas has a long track record in food innovation.

He holds not one, but two degrees from Wageningen University, one of the leading food&agri universities in the world: a bachelor’s degree in Health & Society, and a master’s degree in Management, Economics & Consumer studies. After graduation, Thomas co-founded BoxBites, an healthy snack company which grew to €80K revenue in one year. The company was acquired 2 years later. He then joined InnoLeaps as a consultant, working on projects with Ahold, Rabobank, AB InBev, Unilever, and others. He was also a program manager and venture developer at Startife, where he worked with several food & agri ventures on customer development, business modeling and pitch training.

In 2018 he joined Innovation Industries as an investment analyst, focusing on hightech and agri-foodtech early-stage and growth companies. Since 2020 he has been the Business Creation & Investment Manager at EIT Food, a EU-funded consortium of industry & academic partners in the food industry.

Thomas' primary goal is to help Food & Agri and life sciences ventures grow. At ScaleUpFood he will do that by offering participants advice on their investment strategy.

Jan Paul Grollé

Business Case Facilitator

Jan Paul’s career has been focused on digital transformation for over 20 years, in roles that ranged from journalist, to intrapreneur, to senior global executive. His experience in the scientific publishing industry revealed to him the limitations in traditional governance practices, but also the opportunities to improve. So he went on to become an independent coach on innovation and leadership. In 2015 he joined Rockstart as Program Director of “Renew the Book”, an international startup accelerator. He also joined THNK, the School for Creative Leadership, as an enterprise coach, guiding participants on their individual innovation projects.

At ScaleUpFood his role is to guide participants through the program’s business case module, a practical simulation of different scaling challenges.

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Let’s start scaling. Together.