The Program

For: Management teams of Dutch upstream F&A scale-up ventures with a learning mindset and a readiness to scale. Ideal size: 15-40 FTE.
: ScaleUp Nation office (Naritaweg 10, 1043 BX Amsterdam) and on-site at F&A corporates and mid-sized companies
Duration: 9 days total, 3 day modules over 4 months (October – January)
Fee: Eur 7.500 (ex VAT)

Start: October 30 2019
Hours: Day 1 – 09:00 – 18:00, Day 2 – 09:00 – 20:00, Day 3 – 9:00 – 17:00
Language: English

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Anieke Wierenga
Program Director, ScaleUpFood

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Scaling is hard

99.6% of ventures either stall or die.

As a scale-up leader, you may be experiencing the following growing pains:

  • I feel like I need to clone myself to be a good CEO and deliver the business.
  • Sales aren’t taking off as fast as expected
  • We’re acing the Netherlands but struggling to replicate our success internationally
  • We take great pride in our culture, but are we organized for high growth?
  • My team and shareholders are misaligned on growth priorities and its causing friction.

and even harder in Food and Agriculture

Long sales and development cycles, complicated regulations.

At ScaleUpNation we’re researching the factors that drive scale-up success in this industry:

  • Strategic selling to powerful corporate customers, while protecting your IP and your values.
  • Data-driven business models that extend the value of your core proposition.
  • Designing and constructing production at scale including in-house and outsourcing options.
  • Specialized finance focused on the long-term, to capture scaling opportunities.
  • Regulatory navigation to keep momentum and leverage your competitive edge.


of scale-ups grow more than 20% in the year after our programs.

Make the choice to scale.

The ScaleUpFood Program is a 9 day masterclass (3 x 3 days, over 3 months) exposing ventures to opportunities to scale their business.

Designed for upstream Food and Agriculture scale-ups with serious market traction and tangible scaling opportunities. Experienced, serial entrepreneurs come together with large and mid-sized corporates to challenge themselves on growth and reframe their perspectives.

What you get:

F&A Deep Dives

Chart a course, together with top industry experts on the right approach for your venture’s specific F&A challenges. Includes facilitated matchmaking with corporates for business collaboration projects.

Scaling best practices

Evaluate and unlock scalability based on insights from thousands of scale-up ventures. Challenge yourself to discover the strategic way forward for the business and team in this experiential program.

Advanced peer learning

Leverage the deep industry experience of innovative mid-cap companies, exchanging experiences and insights to grow as a scale-up, with an emphasis on personal leadership and organization development.

“ScaleUpNation is THE source for leading edge thinking and tools on how to scale a business.”  Bas Verhart

Jumpstart your scaling

Jurriaan Ruys

CEO Land Life Company

“ScaleUpNation gave us the opportunity to sharpen our purpose and scaling path and the coaching sessions with other scale-ups gave actionable steps to move forward”

Ritsaart van Montfrans

CEO Incision

“A close-knit group of people with big ideas on how to change the world. We learned a lot from sharing our experiences, and supporting each other in moving our ventures forward. Tools, coaching, networking…Amazing to be a part of it.”

Mark van Laar

CEO Fixico

“ScaleUpNation has been a fantastic and inspiring journey. It helped us take a step back and reflect on our day-to- day business and scaling strategy, while learning from entrepreneurs, coaches and practitioners about how to best navigate the scaling journey that lies ahead.”

“The passion, energy, and execution by the ScaleUpNation team – excellent!” – Harm-Jan Wessels, CEO Forcare

Module 1

  • F&A Deep Dive Data-driven business models: unlocking new business potential in customer data. AI, Machine Learning and new customers and business models.
  • Scaling Best Practices Strategy: Identifying opportunities and taking smart bets
  • Advanced Peer Learning Passion, purpose and performance

Oct 30, 31, Nov 1

3 Days, 1 evening

Module 2

  • F&A Deep Dive Strategic Selling: Proposition evaluation for market readiness. Collaboration for distribution and channel partnership.
  • F&A Deep Dive Design & Construct: Production for volume and efficiency. Outsourcing, flexible capacity and planning for growth.
  • Scaling Best Practices Operations: sales, product and technology delivery.
  • Advanced Peer Learning Going international and keeping the soul alive (culture).

Nov 26, 27, 28

3 days, 1 evening

Module 3

  • F&A Deep Dive Specialized Finance: preparing for capital raises, project financing and working capital. Access to the right financial institutions.
  • F&A Deep Dive Impact Leverage: monetizing impact, leverage for favorable equity, debt and grant opportunities other companies don’t have access to.
  • Scaling Best Practices Dynamic Structure: building an organization with headroom.
  • Advanced Peer Learning Stakeholders, Governance and Boards.

Jan 15, 16, 17

3 days, 1 evening

Extended Program

Pending fit and invitation.

  • Corporate collaborations ScaleUpNation will facilitate the matchmaking process between corporates and ventures. Each collaboration will be focused on an F&A success factor and geared towards generating a concrete business result.
  • ScaleUpNation Flight Program Long term tailored support program, includes a venture partner, performance leadership coach and four sprints per year on the scaling success factors with subject matter experts.
  • Meet the Masters Innovative mid-cap company CEOs and leaders host small group dinners for the scale-up management teams to share their experience and insights.

Jan 15, 16, 17

6 months – 3 years

Expert delivery team

Jeroen Leffelaar

Managing director F&A Innovation at Rabobank Wholesale, Netherlands.

Leendert Wesdorp

Food Tech and R&D strategy expert with extensive experience at Unilever. Chemical Engineering PhD.

Emo van Halsema

Serial Entrepreneur and investor, specialist in data-driven innovations for F&A applications.

Dirk Wascher

Facilitating innovative enterprise and sustainable cities. Previously senior researcher at Wageningen.

Roger van Hoesel

Managing director Foodvalley NL, Boardmember StartLife.

Noam Gressel

Serial scale-up entrepreneur, investor and board member specialized in food and sustainable innovation.

Anieke Wierenga

Director ScaleUpFood, board member and advisor. Previously innovation and strategy leader Corbion, Unilever. Chemistry PhD.

Jörgen Sandig

ScaleUpNation Lab Director, AI and Machine learning expert. Previously: founder Scyfer (sold to Qualcomm in 2017).

Hayat Chedid

Business and leadership coach. Practice director at ScaleUpNation. Previously: BioLab research and solutions, Stahl, Cytec

Menno van Dijk

Founder ScaleUpNation, previously co-founder THNK and former director McKinsey.


  • You are a management team of 2-4 of a NL-based F&A scaling venture with a product on the market and initial revenues.
  • The group is tailored through a selection process to ensure that you experience the most impactful learning. Participation is therefore determined by application.



Anieke Wierenga
Program Director, ScaleUpFood


The fee for the ScaleUpFood program is 7.500 EUR, exclusive VAT. Fee includes:

  • 3 x 3 full days of training
  • All materials, meals and refreshment
  • Access to the ScaleUpNation community of investors, advisors, researchers and ventures



The past 2,5 years, we have worked with +100 ventures, helping them to scale and building a close-knitted scaling community that spans leading Dutch VCs and investors, serial entrepreneurs and service providers to guide your growth.

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By Hayat Chedid