Welcome to the Netherlands, the

world’s leading food&agri ecosystem

Land in the Netherlands

Join the Dutch Agri-Food

innovation hub

November 24, 25 & 26 • Wageningen

The Land in the Netherlands program offers innovative Food & Agri ventures from around the world a chance to get a foot in the door in the Dutch ecosystem, one of the leading innovation hubs for Food&Agri worldwide.

With the support of Foodvalley, we offer international ventures the chance to collaborate with Dutch partners and accelerate their scaling. Here’s how:

1. Identify your scaling priorities

Before coming to the Netherlands you’ll complete the ScaleUpScan, our AI diagnostics tool. We’ll have a deep discussion on the status of your company, framed on the Art of Scaling methodology. Based on data from a self-assessment survey, competitor intelligence analysis, and a leadership survey, our experts will help you assess your scaling needs.

2. Meet your matches in the Dutch ecosystem

In your first days in the Netherlands we will visit potential network partners, including corporates, R&D facilities, investors, and alumni scale-ups. We will organize individual sessions with key prospective clients, investors, and scale-ups of your choice. The matchmaking will take place before the program, according to your scaling needs.

3. Design and execute your scaling plan

We’ll dive into your scaling plan in 3 intensive days of interactive classroom sessions with the other teams. You’ll work on each section of your scaling plan – Mission, Scale-up Strategy, Go-to-Market, and Team – and walk out with a complete action plan.

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We work with teams who are are building

the Food & Agri systems of the future

Why the Netherlands?

The Netherlands is
a gateway to Europe

Access 95% of Europe’s most profitable markets through the infrastructure of the Netherlands

Extensive network &
prospective deals

Boost your opportunities through our partnership with Foodvalley, an international F&A hub with a 15 year track record

Proven success of ScaleUpNation alumni

We’ve worked on the ground with 120+ companies. Read the success stories: Kingfish, The Protein Brewery, Orbisk, and Farmforte.

Alumni stories

The Kingfish Company

Alumni stories

The Protein Brewery

Alumni stories


Alumni stories


The Program

When? 24 – 26 November 2021
Where? Live full-day sessions at Foodvalley, Wageningen
How much? €19,000 (subsidized by Foodvalley, €9,500 final price)
Day 1 & 2

Dive into the ecosystem

Onsite visits:

  • Foodvalley/Wageningen University
  • ScaleUpFood Alumni
  • EU regulations and business
  • Meet “the Westland”

Matchmaking sessions:

  • Investors (like Rabobank)
  • Corporates (like Unilever, Corbion, Friesland Campina)
  • Academia (like WUR, RSM)
  • Scale-ups (like Protix, Kingfish, The Protein Brewery)

Based on your particular scaling needs.

Day 3, 4 & 5

Build your Scaling Plan


Define what serious scaling entails for you


Define the key elements of your scaling strategy


Identify the best way to make your vision real


What your new scaling priorities mean for your team

Let’s start scaling. Together.