Making your customers partners in crime
by Anna Fenko, Liselore Havermans, Ji-ye Oh,
Jorgen Sandig and Menno van Dijk
Make your customers your accomplices.
Scale-ups grow fast and do not have large resources. Because of this, they are naturally drawn to the magic of going viral – ideally, by delighting their customers. However, in reality scale-ups struggle even to deliver to their promise.
In its latest study, the ScaleUpLab looks at how ventures can turn customers into accomplices in order to keep scaling.
