Business Development in Food&Agri: It is all about Delighting Customers

by Kinsuk M. Sinha & Anieke Wierenga

The food chain is an artery of society, and any mistake can have a serious ripple effect. For this reason, F&A is a notoriously difficult sector to innovate and succeed in.

In this article, researcher Kinsuk M. Sinha looks at how F&A scale-ups can improve the effectiveness of the sales process, based on knowledge gathered from our scale-up community, faculty, and expert advisors.

Kinsuk M. Sinha

Sr. Researcher

Anieke Wierenga

Director ScaleUpFood

Get the latest breakthroughs on scaling in your inbox every month.

Making your customers partners in crime

Turn your customers into accomplices.

Hiring to scale

Do all new hires need to be FTEs?

Take your beachhead seriously

Creating a beachhead is no easy feat, but it is crucial to scale.